I’m not usually one to buy into TV ads for fast food chains, but this Chipotle commercial that stole the show last night during the Grammys had some people getting a little blubbery over burritos. It was a deadly combination of adorable animation, heart string-tugging storyline and an amazing cover of Coldplay’s “The Scientist” by Willie Nelson. The ad actually came out last year, but last night, it really started turning heads, not just because it’s a damn good commercial, but also because it aired right after Coldplay’s ho-hum live performance. Awwwkwarrrrd.
At first, I was skeptical about the company’s message–no way they’re really going back to small, family-owned farms, and isn’t Chipotle owned by McDonald’s anyway?–a reaction that I’m sure a lot of people had. While it’s true that Chipotle and McDonald’s were once BFFs, they parted ways in 2006, but apparently people still associate the two together. (This CafeMom.com blog post from last year explains it all.)
After researching Chipotle a little, it certainly looks like the chain is doing more to ensure an ethical food supply than its competitors. But no matter what you think about Chipotle, there’s no denying that this is one damn good commercial. Sit back and enjoy.